When shopping for a replacement for your current vehicle, we often wonder what another vehicle would be right for us.

Subaru owners know that their vehicles have served them well. With standard Symmetrical All-Wheel Drive, a Boxer engine, and the EyeSight driver assist system, this combination of key features keeps customers loyal to Subaru.

Customer loyalty and retention is important to any brand. At Subaru, we take it seriously.

According to J.D. Power, 61.8% of Subaru owners will purchase a new model. That is the highest loyalty rate in the automotive industry.

Subaru also earned high ratings for dealer loyalty. More Subaru customers not only return to the brand’s dealers – but also the original selling dealer of their current vehicle.

When it comes to individual models, many surveys point to customers trading in their old models for new ones of the same model. These surveys also point to Subaru models, such as the Outback and Impreza, as top models for loyalty and retention.

All of these points lead to one thing: The best vehicle to replace your Subaru is another Subaru.

There are many reasons why customers are loyal to the Subaru brand. One is their vehicles. Constant improvement makes our vehicles better, safer, easier to operate, and reliable. Instead of changing the formula, we improve upon it. That includes introducing features that were received very well on other models across the lineup.

For example, Subaru earned the highest crash test ratings from both the Insurance Institute for Highway Safety and the National Highway Traffic Safety Administration because of how we construct our vehicles and utilize the EyeSight technology to keep everyone safe in and around the vehicle.

Owners also know that trading their current Subaru for a new one will open up many opportunities to experience something extraordinary. The 11.6-inch infotainment touchscreen was seen as a “game changer” for many loyal Subaru customers. It opened the door for expanded interactivity and connectivity their former Subaru might not have.

Subaru owners may also enjoy the new ideas we have come up with. The lineup of Wilderness models is an example of how far our all-wheel drive vehicles can go. Owners with active lifestyles welcome this additional take on creating more capability never seen from Subaru before.

Plus, Subaru is committed to the communities we serve. Under Subaru’s Love Promise, we are out in the community helping with various causes, promoting stewardship of our environment, caring for people who need our help, supporting our education system, and being better friends to our pets. Owners of vehicles from brands that serve the community and their causes will most likely buy a vehicle from that brand.

We love our Subarus very much here in Southern Idaho. When it is time to trade in your current Subaru for a new one, contact us at Twin Falls Subaru, as we welcome your loyalty with open arms and our prized service.