Last year, the annual Share the Love Event was a mark of achievement for Subaru. In 2023, this event brought in an impressive $31.6 million for charities nationwide. Subaru is known for having some of the best vehicles and services on the market. As a well-known brand, we believe in supporting charities with strong values and are dedicated to making an impact. The Subaru Share the Love Event has been around for sixteen years, and in that time, it has raised a total of $288 million in donations. Twin Falls Subaru is proud to announce this exciting news, and we are pleased to back a brand of such high caliber.

Communities nationwide are being consistently impacted by their local Subaru dealers. Twin Falls is also committed to being more involved in the community and was a big part of the $24 million donated to local organizations during the campaign. We understand the importance of spreading awareness of the charities that we are in partnership with and creating a support system for the people and organizations in our local area.

During the event, Subaru extended a special offer to the attendees. If they purchased or leased a vehicle, part of their payment would go to one of the national charities or local charities of their choice. This was such an impactful idea; over $7 million in donations were given to the national charities that Suabru partners with. There are four national partners, including: Make-A-Wish, Meals on Wheels America, the American Society for the Prevention of Cruelty to Animals (ASPCA), and the National Park Foundation. Although we are very proud to be associated with these large and well-known organizations, the heart of Subaru lies with our local and smaller charities. Over 75 percent of the donations went to local charities, and over $24 million was distributed among 832 local charities nationwide.

This ground-breaking event has been around since 2008 and is held during the holiday season from early November until late January. Our communities and people across the nation have grown to enjoy these events, and each year, they continue to grow in awareness and donations. The Share the Love Event significantly represents what Subaru is at the core. We here at Twin Falls Subaru know what it means to give back to our community, and we intend on increasing the level of help and donations we can provide each year.

Jeff Walter, the President and Chief Operating Officer of Subaru of America INC., made a statement that helped the public understand the event’s purpose and value. “Here at Subaru, our commitment to the community is all about showing love and support in ways that make a meaningful difference. This year, Subaru retailers and customers demonstrated their dedication by donating a record amount to local and national organizations. Subaru is truly More Than a Car Company, and we’re incredibly grateful to our retailers and customers who share our values and helped make the 2023 Share the Love Event a tremendous success.”

Want to learn more about Subaru? Come on down and see us here at Twin Falls Subaru. We are more than just your average car dealer! We deeply care about our local community and the causes we support as part of the Subaru Brand. The fact that this year, we had more donations than ever before represents Subaru’s dedication to making a difference in others’ lives. When you drive a Subaru, you are driving more than just a vehicle. Be a part of the Subaru movement and help us make a difference in our community today!